Home » Oh Dear…A Cultural Nickname?

Oh Dear…A Cultural Nickname?

This just in: An email from Ontario premier Dalton McGuinty and Aileen Carroll, Ontario Minister of Culture announcing their brand new initiative:

NOTE: VoCA has made a (very rare) mistake. We were so appalled by the possibility, that we neglected to notice that although the email we received appeared to have been sent by the Ontario government, it was in fact sent by ARTS AGENCY, an association of artists and communications management experts who think this re-branding of Ontario is a good idea. More info on Arts Agency HERE.

A survey to determine whether the province of Ontario should have a cultural nickname, wait for it….
Artcity Ontario.

A possible branding strategy for the province of Ontario. Classy, no? Image: artsagency.com

They say: “The purpose of the cultural nickname is to increase cultural tourism to Ontario.”

VoCA says: We would much rather see the McGuinty government step up commitment to the arts directly rather than spend money on cheesy branding strategies. Ontario – and Toronto in particular – hasn’t exactly been a whiz at branding itself (Toronto Unlimited, anyone?) We’d rather see the name ‘Ontario’ stand on its own as a province where the government supports culture.

This would never fly in Quebec. And why would you call a province ‘Art CITY’?

Should you want to voice your support – or dissent – for Artcity Ontario, feel free to email dmcguinty.mpp.co@liberal.ola.org and acarroll.mpp.co@liberal.ola.org

Click HERE for the Artcity Ontario website.

8 Responses to “Oh Dear…A Cultural Nickname?”

  1. Bill says:

    Oh. My. God. While I support this in theory, THAT LOOKS HORRIBLE!!!

  2. Andrea says:

    Ok I took down the horrible image – this one is from their website….

  3. A.K. says:

    This isn’t even funny. Who the hell “designed” this, and how much are we citizens paying for it? I don’t think they meant ArtCity…must be a typo…Atrocity is more like it.

  4. A.K. says:

    A visit to the link you provided makes no mention of this design or slogan being endorsed by the provincial government. More info, please. I am hoping it is all just a big mistake, or a bad dream.

  5. Andrea says:

    Thanks for that. Please note revised entry (and thank goodness…)

  6. Jonathan says:

    That was too funny? But it looks like someone is trying.

    Great work Andrea

  7. lindsay joy says:

    Vancouver isn’t a “fun” place…its actually quite boring

  8. LZG says:

    When it takes a bureaucrat to implement nicknames no one in any of these cities has ever referred to before… you know the premise is weak. Hollywood to the North was one example of trying too hard IMO. This idea smacks of another attempt to mimic the US (of 60 years ago?) No wonder in Qc, we wouldn’t go for it. It’s just lame!

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