For the Colour Bar Lounge’s debut at the 1979 Basel Art Fair, the Italian dealer Lucio Amelio published six lounge decor images, including the famous Nazi Milk (1979)
Image: kw-berlin.de

Item Idem. Image: blogs.colette.fr

Friend of VoCA and Tokyo-based artist/provocateur Item Idem, in collaboration with Paul Mpagi Sepuya, has dedicated this ‘homage’ to General Idea’s Nazi Milk work. It’s in honour of “30 years of Nazi Milk”, and you can find it on the blog for the French shop Colette.

Kind of brings to mind the Milk campaign…which is also kind of interesting for its reciprocal promotion. This one promotes the movie, Beyonce’s ad promotes her clothing line, and on and on…hmm.

Hugh Jackman as Wolverine in the Milk campaign. Image: scifiwire.com

More on Item Idem HERE.

More on Nazi Milk HERE.