It’s interesting to note, in light of Ryan Trecartin’s films and exhibitions such as the New Museum’s Unmonumental in 2008, that luxury goods makers have come together to lament the loss of quality in craftsmanship seen in recent years.
Celine’s resort collection, 2010. Image: lefistnoir.com
“All young people want to be designers and very few, makers. We want to try to change that by promoting craftsmanship in the luxury sector,” says Guy Salter, the spokesman for the alliance of companies.
All young people want to be designers, not makers. How come? Maybe because it’s the designer, not the maker who has been glamorized (hello, Tom Ford.) Maybe that’s why more young people want to be rockstars, or artstars, too.
Fashion designer Tom Ford stars in his own ad campaign. Designer? Or rockstar?
Some, like the fashion house Celine (now headed by the excellent Phoebe Philo) have moved back production of its prêt à porter from China to France, as they prefer to emphasize quality. Read the full article from the FT, HERE.
Surely Marshall McLuhan would have foreseen the effects of generations turning inwards, isolating themselves to the cult of celebrity and vainglorious entertainment.