What do you get if you bring together a successful author and startup advisor with an award-winning documentary filmmaker? You could get any number of things, but if you add in Toronto’s CFC Medialab you’d get the exciting new concept for cultural content producers that I’m delighted to be telling you about.
Lance Weiler, Paul Woolner and Barnaby Marshall discussing new projects by CFC Medialab. Image: VoCA
It’s called Lean Content and it’s a course developed by filmmaker extraordinaire Ondi Timoner, Eric Ries, author of the bestselling book ‘The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’ and the CFC Media Lab.
I had a chance to meet Barnaby Marshall, Director of Creative Technology at Slaight Music and CFC lead on this project, and I hope to bring you an interview with him soon. He explained that Lean Content is a ten-part online course designed to help filmmakers, musicians, visual artists and writers “survive and thrive in today’s rapidly evolving digital economy.”
Filmmaker Ondi Timoner. Image: cfcmedialab.com
The course is designed to help you – creative content producers – to understand the new landscape for launching your product or marketing your services. We all know the cultural landscape is shifting dramatically. Lately I’ve been advising artists that they don’t necessarily need gallery representation but I think they don’t always know how to manage their careers on their own. Authors are faced with the choice of e-publishing or solo publishing but it’s an uncertain path, mostly because the tablet market is in its infancy and it’s hard to know what to expect.
The recent media briefing I was at. Image: cfcmedialab.com
You’ve got to admire the artists who have made social media a part of their artistic personae like Torontonian Alex McLeod. But more artists could be installing webcams in their studios, and writers could be building readership by developing a fan base and releasing their novels chapter by chapter. There are many opportunities out there for content producers – as a blogger with a Twitter presence, I’m one myself – but it seems to me that we are in need of some guidance.
Drawing from Eric Reis’ Lean Startup philosophy and Ondi Timoner’s web portal A Total Disruption, Lean Content will including key tips from “top disruptive entrepreneurs” including the founders of BitTorrent, SoundCloud, Pandora, and others.
With course chapters including ‘Content as a Business’, Building a Fanbase’, ‘Financing your Creativity’, ‘The Keys to Monetization’ and more, Lean Content seems to me to be a truly fantastic opportunity for creatives looking to take their careers to the next level.